People keep asking how we came up with Yooper Wheels… We were just trying to find a car for our daughter. She was moving back to the area and asked us to look for a car for her to buy. We figured we’d start on “Marquette Place” ;) A lot of the listings turned out to be scams. Of the ones that were real, half the sellers cancelled on us. The rest of the vehicles weren’t worth the drive, and some were just downright sketchy. We wasted an entire Saturday chasing cars that weren’t worth the trip.

Around the same time, we kept finding ourselves in conversations with friends and family about the trade-in values these days. Need we say more? That’s when the idea started to form. What if there was a simple place where regular people could park their vehicles, and other regular people could come check them out? Fair conversations. Fair deals. No middleman taking a big cut.

But where? We were heading back home On the Road to Gwinn ;), when we drove by the Gwinn High School. The parking lot was large and empty and we knew it was on some weekends. We thought, what if we held these events here? We would handle all the brute work and overhead and a set amount from every registration would go directly to support school programs.

After sharing the idea with our brilliant and close friends (now partners), we spent countless hours working to fine-tune the concept and turn it into something real. Calls were made, meetings were held. And now sellers can get more than they would on a trade-in. Buyers can find a vehicle that fits their needs at a fair price. And all our loved ones are in a safe environment. Plus the school benefits at the same time.

That’s how Yooper Wheels started. Our first event is Saturday, October 24th at Gwinn High School from 10:00 AM to 4:00 PM. If you have a vehicle you’re thinking about selling, spots are limited. You can register at yooperwheels.com. That’s the real story behind it.